Scared that your competition is stealing your business?
Learn what marketing strategies they’re using and how you can steal them back!
One of the best ways to stay ahead of your competition is to learn what they’re doing right to market their business and use their same marketing strategies. There is no reason to reinvent the wheel. Have you ever heard the phrase “If it’s not broke don’t fix it”? That’s my motto.
The easiest way to figure out what marketing strategies they are using is to find out where they hang out, and that doesn’t mean where they go after work or on their lunch break. I’m talking about social media and networking events. Google is an amazing tool. Research them to see what social media platforms they are on like Facebook, Twitter or Instagram then follow them. Pay attention to what they are posting, this will tell you a lot about who they are, what their customer is looking for and how they are delivering what they want. Read the comments too, so you can learn what’s important to their customers and what their needs are. Most likely if you have the same type of clients they will have similar questions for you as well.
Remember they have the same type of clients you have so this is golden.
Check out their website and sign up for their blog or newsletter. There may be some little nuggets of information that will help you find new customers.
As you will see social media is my first choice but the good old fashion way of connecting with clients is always a must in my eyes. There is nothing like a hand-shake and building relationships face-to-face.
Here is a checklist of 25 of the most popular marketing strategies I use to stay ahead of my competition.
You don’t have to do all of them and more importantly, you don’t have to do them all at once.
Pick 2-3 to start. Facebook being the first.
Social Media Tactics:
- Create a Business Facebook page
- Create a Pinterest page
- Create an Instagram page
- Create a Google page
- Create a Twitter page
- Create your own Facebook group
- Join other Facebook groups
- Build a website
- Advertise on Facebook
- Advertise on Twitter
- Advertise on Pinterest
- Send an email newsletter
- Write a blog
- Use your Social Media to engage with fans
- Use SEO to drive traffic to your website
- Post your products and services on all your social media
- Create an opt-in to build your email list
Back to the basics
- Buy business cards
- Send handwritten thank-you note
- Ask for testimonials
- Write a press release
- Go to a networking event
- Build relationships in person
- Sponsor a cause in your community
- Be consistent and do something every day to promote your business
I hope this helps.
Cheryl
Cheryl Phan
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